Project Overview:
The intentions were clear from the start. A brand positioned out of the norm, showcasing confidence in its professionalism, without the need for formalities. In fact, the edgy & creative thinking as a tool to drive growth is deeply rooted in its branding.
Objectives:
- Find the equilibrium between joyful but not unprofessional and confident but not pedant. Reflect this on the brand, messaging, visuals and all there is to absorb.
- Captivate users with unexpected changes through the website's design. Thus making a single pager thoroughly consumed by its visitors.
- Lay down a straight forward content funnel to be supported by VSLs, distributed organically and with paid traffic campaigns; on diverse Social Media channels.
Scope of Work:
- Project Management
- Brand Exploration
- UI/UX Design
- Content Structuring
- SEO and CRO
